1

Wood shortage

The global demand for wood continues to rise, but the available supply is barely sufficient to meet this increasing demand. Since 1950, the global demand for wood has increased by 600% and continues to grow in line with the growing world population.

At the same time, forest cover is dwindling at an alarming rate, particularly in Africa, South and Central America. Conventional reforestation measures require many decades to deliver relevant timber yields.

The cherry tree, as the fastest growing tree on earth, has the potential to respond quickly to the growing wood shortage. The cultivation of cherry trees also reduces the pressure on our natural forests.

2

Lightweight construction

In lightweight construction, the design philosophy strives to minimize weight through the optimal use of materials, which leads to cost savings and the sparing use of resources and energy.

Kiri wood offers ideal conditions for these requirements due to its lightness and good insulation values. This applies both to the mobility sector, for example in the construction of caravans, and to structural timber construction, especially for additions to storeys in the course of urban densification.

3

Climate protection